Our Story
Learn more about Simone's story at her TEDx Salvador talk
In 2005, our Founder and CEO, Simone Ponce, was diagnosed with Fibromyalgia. Finding relief through bee products like honey, propolis, and pollen, she was inspired to help others heal. This led her to bring these natural remedies to market, ensuring they’re accessibility to all.
From Diagnosis
to Discovery
Roads Leading to Bahia & Beyond
Seeking to escape the busy city life of São Paulo, Simone moved her family to Bahia to connect with nature and explore Brazil's bee ecosystems. There, she discovered the potential of apiculture but also the challenges local beekeepers faced, including outdated production methods and unfair pricing from intermediaries.
While in Bahia, Simone discovered a large coconut farm using bees to boost production with the help of local beekeepers. Despite its potential to scale, the community struggled with digital exclusion, unfair market practices, and poverty. Seeing the opportunity to make a difference, Simone became determined to increase product demand, ensure fair pricing, and improve living conditions for the local producers.
This was the beginning of Bee2Be …
